Increasing your conversion rates is absolutely crucial. Having a good conversion rate is the foundation of high sales volume. We’ve listed a few tips below to dramatically your chances of converting potential customers into paying customers.
Create a compelling and clear value proposition
The potential of your conversion rate is determined by the value proposition, making it the most important conversion factor. Many marketers try to improve results by changing page elements like font colours and sizes, button shapes, images, incentives, and so on, when the first step should really be focusing on strengthening their value propositions.
What makes a good value proposition?
- It must be differentiated from your competitors’ offers.
- You may match a competitor on every dimension of value except one. You need to excel in at least one element of value (key important factor for the buyer).
Set up a sales funnel
Sometimes what kills your conversions is that you’re asking for the sale (signup, whatever) too fast. People might be “just browsing”, not be psychologically ready or not in a hurry to buy right now. Some people say it takes at least 7 contacts with a prospective buyer before they’re ready to buy from you. I haven’t seen any recent research to back this up, but I know for a fact that the longer and deeper your relationship with the prospect, the more likely they are to buy from you.
Cut the jargon
Clarity trumps persuasion, always.
Do not try to woo people with fancy, complicated business language – it just doesn’t work. You write for people, it’s people who read your site. A marketing director or a purchasing manager are people too. Don’t write for companies, write for people.
Increase trust
Here’s a small list, make sure your website has all of the items present:
- Make it easy to verify the accuracy of the information on your site
- Highlight the expertise in your organization and in the content and services you provide
- Design your site so it looks professional (or is appropriate for your purpose)
- Make your site easy to use — and useful
- Avoid errors of all types, no matter how small they seem